We looked after the PR and social media campaign for the U.S. theatrical, DVD and VOD release of teen comedy The Outcasts starring Victoria Justice, Eden Sher, Peyton List and Avan Jogia.
The Outcasts follows best friends Jodi (Victoria Justice) and Mindy (Eden Sher), who have suffered years of torment under the thumb of the school’s alpha female (Claudia Lee) with the help of her ‘intern’ Mackenzie (Peyton List). They plan to ride out their senior year under the radar, but when they become the victim of a humiliating prank, the two hatch a plan to unite the outcasts of the school and start a social revolution. They join forces with an affable slacker (Avan Jogia), a girl scout with a secret (Katie Chang) and an overachiever with dirt on everyone (Ashley Rickards).
We handled all aspects of the campaign, organizing and managing the red carpet world premiere in LA, managing the social media pages, digital content, growing and engaging with thousands of followers, talent Q&A’s, brand partnerships, trailer syndication, and the national and local publicity campaigns, generating millions of impressions. Publicity highlights include MTV, Teen Vogue, Entertainment Tonight, Entertainment Weekly, Young Hollywood, People Magazine, Hollywood.com, MSN.com, AOL.com, Yahoo, The Hollywood Reporter, Variety, Parade, Popular Online, LA Times, Mail Online, Popstar! Online, Contact Music, Justine Magazine, Shine On Media, Red Carpet Crash, Tiger Beat, Just Jared Jr, Commonsense Media, Twist Magazine, J-14 Magazine, Daily Shuffle, M Magazine, Young Entertainment Mag, Joblo, Latina.com, Seventeen and Clevver.