POUND OF FLESH
We worked with Content Media and Ace Entertainment Films to manage the UK home entertainment PR release campaign for Pound of Flesh, a film that sees Jean-Claude Van Damme on a hunt for his stolen kidney.
In The Philippines to donate his kidney to his dying niece, Deacon (Van Damme), a former black-ops agent, awakes the day before the operation to find he is the latest victim of organ theft. Stitched up and pissed-off, Deacon descends from his opulent hotel in search of his stolen kidney and carves a blood-soaked path through the darkest corners of the city – brothels, fight clubs, back-alley black markets, and elite billionaire estates. The clock is ticking for his niece and with each step he loses blood; Deacon with the help of his former underworld connections and his civilian brother will journey through society’s seedy underbelly, proving to anyone who crosses their path, nothing means more to a man than his flesh and blood.
We managed news, features and digital assets, securing quality press coverage with media outlets including UK Metro Online, The Hollywood Reporter, Daily Star, Express.co.uk, Digital Spy, Impact Online, The Hollywood News, Starburst Magazine, Flavour Mag, Kung-Fu Kingdom, Martial Arts Movie Junkie, Live for Films, Candid Magazine, Horror Cult Films, Close Up Film, Blue Print Review and more.