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PLAYING IT COOL

We worked with Ace Entertainment Films to manage the UK PR release campaign of Playing it Cool, a romantic comedy starring Chris Evans, Michelle Monaghan, Aubrey Plaza, Anthony Plaza, Ioan Gruffudd and Patrick Warburton.

A screenwriter working on a script for a romantic movie is having a hard time because he is a little jaded when it comes to love since his mother abandoned him when he was a boy. So he spends his time ruining every relationship he has. But he really needs to make the script, so he turns to his friends for their experiences. But it’s not enough. He then meets a girl who captures his heart. The problem is that she’s already engaged. But she allows him to be her friend.

We looked after talent interviews, press features and digital content, securing quality coverage with media outlets including MTV, Cosmopolitan, Daily Express, Daily Star, Daily Mail, The Huffington Post, Empire, Flavour Mag, Screen Relish, and much more.

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