We looked after the UK release of Pandemic starring Rachel Nichols, Alfie Allen, Missy Pyle and Mekhi Phifer, a first-person-shooter virus break-out movie offering the ultimate fan experience by putting viewers in the driving seat.
Set in the near future, a zombie virus of epic proportions has overtaken the planet. There are more infected than uninfected, and humanity is losing its grip on survival. Its only hope is finding a cure and keeping the infected contained. Lauren (Rachel Nichols) is a doctor, who, after the fall of New York, comes to Los Angeles to lead the charge in the hunt for uninfected civilian survivors. Lauren’s objective is simple – lead her team into the field and rescue survivors. Lauren and her team: Gunner (Mekhi Phifer), Denise (Missi Pyle) and Wheeler (Alfie Allen) put on their anti-contamination suits, complete with cameras so their experiences can be used for research, and leave the compound. But nothing could have prepared them for the mayhem they are about to walk into…
We handled all aspects of the PR and social media campaign, securing reviews, features and digital content placements nationally and locally across key broadcast, print and online media outlets, social media promotions, and creating engaging interactive digital content for social media.