NO LETTING GO
We worked with Vision Films to manage the release campaign for Award-winning indie film for Mental Health Awareness No Letting Go, which opened theatrically in New York City and Los Angeles, and released on VOD for World Bipolar Day 2016.
Based on a true story, No Letting Go is about a young boy who begins to struggle with anxiety, depression and mood disorder. His mother is on a desperate quest to help her son cope with life and the family’s world unravels as they are faced with increasingly difficult choices. But with a strong family bond, patience, love, and courage, the resilience of the human spirit prevails. Starring Kathy Najimy (The Guilt Trip), Janet Hubert (The Fresh Prince to Bel-Air), Alysia Reiner (Orange is the New Black), Jared Gilman (Moonrise Kingdom), Noah Fleiss (The Last Film Festival), Richard Burgi (Desperate Housewives), Cheryl Allison (Illness) and Randi Silverman’s youngest son Noah Silverman portraying Timothy (the character inspired by Noah’s brother, Timothy) the films outstanding cast gives a voice to thousands of people who have struggled with a mental illness suffered by themselves or a loved one.
We looked after strategy planning, digital assets and national and local publicity, securing media coverage with media outlets including The Atlantic, The Inquistr, Screen International, LA Times, The Hollywood Reporter, BeliefNet, The Huffington Post, Ravishly, The Mighty, Influx Magazine, Vulture Hound, and more.