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We worked with Content Media to manage the UK theatrical and home entertainment release of Sebastian Silva’s Sundance hit Crystal Fairy & the Magical Cactus, a psychadelic road movie starring Michael Cera and Gaby Hoffmann.

Jamie (Cera) is a boorish, insensitive American twentysomething traveling in Chile, who somehow manages to create chaos at every turn. He and his friends are planning on taking a road trip north to experience a legendary shamanistic hallucinogen called the San Pedro cactus. In a fit of drunkenness at a wild party, Jamie invites an eccentric woman — a radical spirit named Crystal Fairy (Hoffmann) — to come along. What is meant to be a devil-may-care journey becomes a battle of wills as Jamie finds himself locking horns with his new traveling companion. But on a remote, pristine beach at the edge of the desert, the magic brew is finally imbibed, and the true adventure begins.

We managed marketing, publicity and social media, securing quality press coverage with media outlets including The Guardian, The Guardian Guide, Daily Telegraph, The Independent, The UK Metro, Dazed Digital, BBC, Channel 4, Evening Standard, Hey U Guys, Digital Spy,, Daily Star, The Huffington Post, The Skinny and much more.

In addition, we partnered with Lush Cosmetics to create a special Crystal Fairy ‘desert girl’ gift bag competition, and experimented with cactus infused recipes with influencers.