Select Page


We worked with Content Media and Writer/Director Mike Dorsey to manage the Murder Rap: Inside the Biggie & Tupac Murders North American and UK release campaigns. The documentary received widespread attention on a global level, generating thousands of media stories and countless social media posts.

Two of the most notorious unsolved cases in the history of American crime – the murders of renowned rap stars Tupac Shakur and Biggie Smalls – have been the subject of exhaustive investigations, relentless speculation, and a web of conspiracy theories and dark secrets. Now, for the first time, the true story behind these sensational cases is laid bare in Murder Rap: Inside the Biggie and Tupac Murders. Using invaluable information sourced from hundreds of police case files as well as taped confessions never before shown on film, and interviews with lead detective Greg Kading and other witnesses, this is the riveting account of the task force that finally exposed the shocking truth behind the deaths of these two rap music icons.

We managed international marketing, trailer syndication, digital assets and North American / UK publicity. Widespread media coverage was achieved across print, online and broadcast media outlets, including national newspapers, online news outlets, TV stations, mainstream entertainment, music and Hip-Hop press. High profile, high-reaching media coverage achieved in the UK includes The Sun, The Guardian, Daily Mail, Mail Online, Daily Star, Capital Radio, Radio Times, Vice UK, The British Black List, Flavour Mag, The Lad Bible, International Business Times UK, Yahoo! UK and much more. High profile, high-reaching media coverage achieved in North America includes The Huffington Post, Entertainment Tonight, CBS, TMZ, US Weekly, People Magazine, Hollywood Life,, Yahoo!, The Wrap, Inquisitr, The Blaze, UPROXX, Hollywood Take, Baller Status, XXL Mag,, HipHop DX, Allhiphop, HipHop Wired, Hot New HipHop,, Complex Magazine, LA Times, LAist, New York Daily News and much more, and the film also received significant attention from foreign media outlets worldwide.